Motel 6 - Grand Introduction

Directed by Joshua Dubois
Filmed by Joshua Dubois, Brady Cackler, Griffin Davis

Editing - Joshua Dubois

The Grand Introduction campaign was a huge success with over 3.5 billion earned media impressions across over 600 placements in publications like Yahoo News, MSN, and even industry pubs like AdAge and Campaign. The campaign also received over 20 million paid impressions in digital channels, which saw exceptional engagement including 10x the average engagement rate on a video posted to AARP’s Facebook page (the best in AARP history). Furthermore, despite it not being an objective, Motel 6 saw hundreds of incremental direct bookings from visitors to our Grand Intro microsite within the first month of the campaign. All cementing Motel 6 as the unofficial sponsor of grand introductions across the country.