Russell Athletic - Dear Seniors // Dear Coach

Directed by Robert Clark

Edited by Joshua Dubois

Winner - Clio Award // Cannes - Shortlist // Gold Addy - National Broadcast // Gold Addy - Longform Internet Content

For the Russell Athletic Bowl, we wanted to honor the relationship between player and coach and the lifelong power of team. So, we released two videos inspired by actual letters from an Indiana high school football coach and one of his graduating seniors.

The “Dear Seniors” effort included a month-long social media campaign featuring real letters from high school coaches to their seniors.